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首页> 外文OA文献 >Reconstructing stakeholder relationships using 'corporate social responsibility' as a response strategy to cases of corporate irresponsibility: The case of the 2010 BP spill in the gulf of Mexico:The case of the 2010 BP spill in the Gulf of Mexico
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Reconstructing stakeholder relationships using 'corporate social responsibility' as a response strategy to cases of corporate irresponsibility: The case of the 2010 BP spill in the gulf of Mexico:The case of the 2010 BP spill in the Gulf of Mexico

机译：利用“企业社会责任”重建利益相关者关系作为企业不负责任案件的应对策略：墨西哥湾2010年Bp漏油案例：墨西哥湾2010年Bp漏油事件

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Purpose - When organisations behave irresponsibly, a question remains: Can they use a messaging strategy based in the organisation's commitment social responsibility to effectively respond to the crisis? The purpose of this chapter is to analyse stakeholder attitudes and their antecedents in such a case. Because of its scope, magnitude and use of a response strategy based on messages of social responsibility, the 2010 BP oil spill in the Gulf of Mexico serves as an excellent case for measuring the effectiveness of such a messaging strategy. Methodology/approach - The present study drew from two data sources: a content analysis of interactions on BP's Facebook page (N=1,515) as well as an image survey of BP (N=749). Findings - BP's messaging strategy had limited positive effects in terms of (1) being viewed as a 'socially responsible' organisation and (2) creating significant good will towards the company. However, these data also reveal that BP has effectively opened lines of communication between stakeholders and the company. Practical and social implications - This study has two central implications. First, for both organisations and activists, personal investment and the relevance of issues are both critical in order to change stakeholder attitudes about organisations. Second, based on this research, we can begin to develop stakeholder profiles based on age, sex and political identity. Originality/value - In the last couple of years, considerable attention has been paid to describing and analysing the response strategies that organisations deploy; however, scant attention has been paid to measuring stakeholder evaluations of those crisis response strategies. Copyrightr © 2012 by Emerald Group Publishing Limited.
机译：目的-当组织的行为不负责任时，仍然存在一个问题：他们可以使用基于组织承诺的社会责任的消息传递策略来有效应对危机吗？本章的目的是在这种情况下分析利益相关者的态度及其前因。由于其范围，规模和基于社会责任信息的应对策略的使用，2010年在墨西哥湾的BP石油泄漏是衡量此类信息传递策略有效性的绝佳案例。方法/方法-本研究来自两个数据源：BP的Facebook页面上的交互的内容分析（N = 1,515）以及BP的图像调查（N = 749）。调查结果-BP的消息传递策略在以下方面产生了有限的积极影响：（1）被视为“对社会负责”的组织；（2）对公司产生重大的善意。但是，这些数据还表明，BP已有效地打开了利益相关者与公司之间的沟通渠道。实际和社会意义-这项研究有两个主要意义。首先，对于组织和维权人士而言，个人投资和问题的相关性对于改变利益相关者对组织的态度都是至关重要的。其次，基于这项研究，我们可以开始根据年龄，性别和政治身份来开发利益相关者档案。原创性/价值-在过去的几年中，已经非常注意描述和分析组织部署的响应策略。然而，人们很少关注对这些危机应对策略的利益相关者评估。 Emerald Group Publishing Limited版权所有©2012。

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    Diers, Audra R.;

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